For anyone that has resigned themselves to sitting at home and watching the World Cup because they would be unable to work their way down into Brazil on their own, McDonald’s may have provided you with the last-second solution. While continuing to show and celebrate their sponsorship of the 2014 FIFA World Cup, McDonald’s are going to send some lucky fans to the third place and FIFA World Cup Final match in a contest that runs from June 10th to June 23rd.
All of this comes on top of the McDonald’s Player Escort program that we covered a few months ago and will continue to raise awareness of soccer and the World Cup within the United States. Customers will find game pieces on the Egg McMuffin, Large Fries, and 10- and 20-piece Chicken McNuggets where they can win Arch Cards (valued at $10/$50/or $100), U.S. Soccer gear, Fanatics.com digital gift codes and free McDonald’s food. As if any of us needed an excuse to snag some McDonald’s over the summer, well…. now, we have one!
All of McDonald’s large French Fry boxes will also be getting Brazil-inspired paint jobs during the tournament, further showing how the massive brand will continue to help build soccer awareness at all levels.
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