In a bold move by new owner John Henry, Liverpool FC have dumped Adidas as their jersey maker, and agreed a 25 million pound($50 million) deal. The move has taken the soccer world by surprise as Warrior Sports, a company based in Henry’s hometown, Boston, Massachusetts make lacrosse and field hockey kits and equipment. According to The Times of London, the Boston-based subsidiary of New Balance, the running shoe company, will produce the Reds’ kits for the 2012/13 campaign. Adidas’ deal with the club is set to expire at the end of next season, and this new agreement will more than double their current £12million-a-year deal with the German sporting giants.
The roots of this deal definitely lie in Boston as the club’s American owners have strong links with New Balance chairman Jim Davis. New Balance recently agreed a deal to produce the Boston Red Sox uniform, and its seems this maybe a two for one deal for New England Sport Ventures. Some have already begun to fret over whether a smaller company like Warrior can produce enough kits to meet demand, and whether or not they’ll stick with a traditional Liverpool jersey design.
I think the design worries are unfounded as the club will have the final say on the jersey, and Dagilish would never send the first team out at home in anything other than red. As for the for being able to meet demand, Warrior will have the production facilities of New Balance’s baseball empire at its disposal, so they’re shouldn’t be much of an issue their, however they don’t do a lot of international business, so they’re may be problems getting them outside of the USA and Western Europe.
Either way, it should be interesting to see another company in the mix making Premiership jerseys, here’s to hoping it goes smoothly. Either way, the increased revenue form the kit deal should allow the club to go shopping for a few new players, and thats should assure a return to the top of the table.
Written by: Matthew Wall, editor, soccerprose.com
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