As you may have seen, Adidas recently launched their newest version of the Predator, the Adidas adipower Predator. We had a pretty thorough look at these soccer shoes here at soccerprose.com, and you can read our thoughts here, but it seems Adidas’ marketing department had some bright ideas on how to launch them.
First we had the “Predator Kev” videos, which featured a man who looks like he should be locked up, and with a name like that I’m sure he’s not allowed within 100 meters of a school. Swing and a miss, but not to be out done by their own bad ideas, they decided to have Kaka and some other stars kick paint spattered balls at children who were running in circles…fish in a barrel anyone?
I have a feeling “Predator Kev” came up with this one….
Posted by: Matthew Wall, editor, soccerprose.com
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